Marketing

Do you really need a drone for your listings?

Drone photography is increasingly popular, but there are many instances when it doesn't make sense
  • Drone images aren't necessary for all homes
  • You must make sure a drone photographer is experienced and licensed
  • Determine the fine print of agreements with drone photography

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Learn what top producers are using to grow at Connect SF, Aug 7-11, 2017

"I grew up with phonebooks on the pilot seat flying copilot with my grandfather," said Brandon Vos, marketing director for Re/Max Inner Loop in Houston and owner of Studio Vos. "I tell people I was flying before I was driving." Vos, 37, grew up in Katy, but now resides in Richmond with his wife and three kids. His grandfather, with whom he used to copilot a Cessna 172, is the late Frank DeCicco, founder of Re/Max Texas. Vos began piloting a drone a few years back -- more of a personal interest piggybacking on his years studying art and photography at Texas Tech -- and has been able to fuse it with real estate marketing. Drones are all the rage, but should you be using them? Here are a few things to consider: Do you even need to hire for aerial video/photography? What does their portfolio look like, and will these images help you sell? Have they received their Section 333 FAA exemption and is their drone registered? Where will your clients be seeing the listing? ...