DocuSign’s vision of a seamless real estate transaction could be close to realization

Which product will win the 'keys to the kingdom?'
  • NAR CEO Dale Stinton said DocuSign was in a good position to provide an end-to-end real estate transaction process.
  • The tech company which does get the electronic real estate transaction process right will be able to take it to other industries, too.
  • The proliferation of more APIs will add great value to the real estate industry.

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The industry has been talking about synchronizing electronic transactions in real estate for 20 years now -- and the time could now be nigh. Dale Stinton, CEO of the National Association of Realtors,  summed it up yesterday in San Francisco when he said: "After my 35th year at NAR, in all that time, I have not seen a more opportune moment for intelligent minds to get together to figure out the electronic transaction process from beginning to end. "Whoever does this first will have the keys to the kingdom, and it will be applicable to every industry in the country." Speaking at this week's DocuSign Momentum conference held in San Francisco, which had its first real estate track this year, Stinton, a board member at DocuSign since 2013, said that the winner might not necessarily be the one with the original idea, but will be "the one who executes it best." "I know enough to know the time is ripe," he said. "This is an unlimited opportunity for real estate and any industr...