There are three primary ways to gain business in real estate: sphere of influence. Many agents rely solely or mostly on their sphere of influence. The people you go to church with, your Facebook friends and your spouse’s boss -- these individuals know you and your profession and will likely reach out when they need real estate services. Existing leads are, of course, the best source of business. People from previous transactions or those active leads you are currently speaking with in search of buying or selling a home are what you keep in the little black book and are certainly higher on the list of "most likely to close business with soon." But what about new leads? Referrals are a great asset though it’s difficult to rely on those alone. In most cases, you have to advertise to recruit new leads. As digital as today’s world is, these prospects have so many choices that you have to use technology to make them come to you. Advertising today CHAIWATPHOTOS / Shutte...
- Sometimes your sphere of influence just can’t pay all the bills.
- Paid search (also known as PPC) is expected to bring in an astounding $66 billion in 2016. Get a piece of the pie.
- With even modest sales numbers, you can nearly triple your investment by employing a high-quality lead generation platform with PPC.