AgentMarketing

CARmojis could help you text your way to a new home sale

Free mobile app lets Realtors communicate with clients in a funny, modern way
  • Share you real estate sentiments in a fun, creative new way.
  • The app was released for Apple iOS mobile devices on the heels of CAR's recent advertising campaign.
  • The keyboard will be made available in the Google Play store in the near future.

Have you ever wanted to send a client a bottle of champagne to congratulate them on the purchase of their new home, but just can't? Now you can -- sort of -- with CARmojis. Thanks to the California Association of Realtors (CAR) and Red Tettemer O'Connell and Partners (RTO+P), you might be congratulating your next client with an emoji, or CARmojis -- the association's real estate-centric keyboard for Apple iOS mobile devices. (The keyboard will be made available in the Google Play store in the near future.) See, you can send champagne! The app was released on the heels of CAR's recent advertising campaign, which, coincidentally, avoids any suggestion of a mobile device. "Everyone is speaking with emojis now, and we thought Realtors should, too," said Steve Red, president and chief creative officer at RTO+P. "Looking at the lives of Realtors and the businesses of Realtors -- and those moments you want to get across a certain sentiment -- and then crafting a little CARmoji a...