California Association of Realtors' new ad campaign aims to connect Realtors with communities

And notice how no one is using a mobile device
  • 1,200 commercial spots will run during California's peak season.
  • Realtors have a greater impact on the community than just the transaction.

The goal of a commercial advertising campaign is to leave a lasting impression. Impress something so profoundly the viewer can do all but forget your message when prompted by something as simple as “Cool shirt. Where’d you get it?” California Association of Realtors’ new ad campaign aims for this with its new commercials.