Baird & Warner adds Zillow reviews API to agents’ arsenal

Independent Chicago brokerage says widget increases brand presence and makes agent sites more robust
  • Baird & Warner has added Zillow API to individual agent websites to integrate Zillow reviews and testimonials.
  • The brokerage recently acquired Brush Hill Realtors, a Hinsdale-based brokerage, to expand its reach in the Western suburbs.
  • The brand expects API integration to improve its awareness in the Chicagoland area.

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One of Chicago's largest independent brokerages not only became a larger network in April, but it increased its brand presence online. On April 28, Baird & Warner announced its acquisition of Brush Hill Realtors, one of the largest independent brokerages in the western suburbs. Under the Baird & Warner wing, the Hinsdale-based brokerage will become a part of one of the Chicagoland's most prominent real estate names. And the company's agents will have access to the same tools used by the rest of the Baird & Warner team, which includes the Zillow Group’s Broker Pro Reviews API widget. Launched on April 12, Baird & Warner offered its agents the API, which automatically connects reviews and testimonials to the respective agent site. With the increasing popularity of reviews, the integration seemed like a no-brainer. "I'm really excited about this new partnership," says Sara Brahm, the top producer for both volume and units in the Winnetka office. "S...