The internet has made its way into the bedrock of the world’s most profitable economy: real estate. A number of growing online portals have vaulted into the market to help buyers sail through one of the most difficult transactions of their life. Given real estate websites’ increasing trajectory, it may seem like the electronic marketplace has crushed Realtors just like travel agents, stock brokers and classified ads.
- Problems like finding the right house, getting insights about a locality and comparing properties can be managed by the e-real-estate giants.
- Still, buyers want help with paperwork, negotiation, finding and arranging finances and so on -- tasks for which we have yet to create an equally effective online alternative.
- In these areas, agents hold their ground with tenacity.