How to start a conversation (good or bad) with viral marketing

  • Kenny Truong has been the top buyer agent in West Oakland for the past three years.
  • His vandalized #FastAgent bus bench ads have recently circulated social media.
  • Troung's team has already sold $18 million in 2016.

If you ask ClimbSF real estate agent Kenny Truong about the negative feedback he’s received from his accidentally viral #FastAgent marketing campaign, he’ll tell you it’s old news. Because, really, it is old news. Pull any business cliche from a hat, and it applies to him: “Bad publicity is still good publicity,” “You hurt the ones you love the most,” and so on.