• When you cut corners on things like professional photography, you're killing us all.
  • You are being paid to represent someone's home and market it really well.
  • We all know that homeshoppers look online before they consider a home, which is why it's crucial that you invest in good photography.

You are not a professional photographer. Your iPhone is not a camera. I’m begging and pleading with you to call someone who does professional real estate photography. I think it’s an industry standard that we all should uphold.

When you cut corners on things like professional photography, you’re killing us all.

We all know that homeshoppers look online before they consider a home, which is why it’s crucial that you invest in good photography.

There is no good excuse for poor amateur photos on a listing! If a consumer hires a professional Realtor to market his or her home properly, professional photography should be baseline — not an upgrade. And it should be for all properties, not just a certain price point.

Leigh Brown is a full-time residential Realtor, speaker, coach and smartass. She works in the Charlotte, North Carolina, market with Re/Max Executive Realty and can be reached @leighbrown on all networks.

Email Leigh Brown.

 

Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
Success!
Thank you for subscribing to Morning Headlines.
Back to top
Real estate news and analysis that gives you the inside track. Subscribe to Inman Select for 50% off.SUBSCRIBE NOW×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription