Here were the most popular stories on Inman this past week: bbernard / Shutterstock.com 10. Have the rules of marketing changed — and if so, in what ways? Peter Titmuss / Shutterstock.com 9. There’s one demographic that’s still very receptive to direct mail. Can you guess which? Vasin Lee / Shutterstock.com 8. Allegations of wrongdoing in a dual-agent transaction in Malibu could set a new precedent. Rawpixel.com / Shutterstock.com 7. If you’ve got a real estate website, then you’ll want to take advantage of these 50 ways to boost leads from that very same resource. karamysh / Shutterstock.com 6. Just getting started in the business? Here’s how you set yourself up as a neighborhood expert. Indypendenz / Shutterstock.com 5. Identify your “lead domino” to avoid self-sabotage and ensure success. quka / Shutterstock.com 4. Is social media worth the time investment? An Inman Special Report digs deep. BlueSkyImage / Shutterstock.com 3. When competition is taking digs at you behind your back, there are ways to deal with it — here are seven. Shah Rohani / Shutterstock.com 2. The National Association of Realtors has banned Zillow Group from its 2016 events. Ersler Dmitry / Shutterstock.com 1. You’ve probably heard it a million times: “My friend is a Realtor.” Here are seven ways to respond. Email Amber Taufen Like me on Facebook! | Follow me on Twitter! Show Comments Hide Comments Comments Sign up for Inman’s Morning Headlines What you need to know to start your day with all the latest industry developments Sign me up Success! Thank you for subscribing to Morning Headlines. Read Next 'My friend is a Realtor': 7 killer comebacks NAR bans Zillow Group from its 2016 events Trash talked behind your back? 7 ways for Realtors to deal Special Report: Is social media worth the time investment?