MLS & AssociationsTechnology

NAR bans Zillow Group from its 2016 events

Trade group cites ongoing litigation as reason for the exclusion
  • The National Association of Realtors says it has excluded Zillow Group from its events this year due to ongoing litigation between the two.
  • NAR declined to comment on whether its decision was consistent with a promise to have conference attendees "learn about the future of the real estate industry from the very people who are helping to shape it."
  • Thousands of agents are likely customers of both NAR and Zillow. NAR's leaders consider Zillow a competitor.

MLS CEO Cameron Paine stood up at the National Association of Realtors' (NAR's) midyear conference last week and asked a question that, for a moment, stunned a room of hundreds into silence: Why is realtor.com operator Move Inc. -- a third-party company owned by News Corp., not NAR -- pitching its products to NAR members, while Zillow and homes.com are not? Although not explained at the time, this is why Zillow was not presenting: Zillow Group and its companies have been banned from NAR's 2016 events, including its Association Executives Institute, the midyear legislative conference and the annual conference in November. February 2016 email thread between NAR and Zillow excluding Zillow from NAR 2016 events "In light of the ongoing litigation, we elected not to permit Zillow to exhibit at or sponsor NAR's meetings this year," NAR spokeswoman Sara Wiskerchen told Inman via email. Contrary to a rumor that Zillow's exhibit and sponsorship funds had been returned for th...