How to brand and promote a neighborhood

Need to build a stronger brand?
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Stephanie Lanier of Lanier Property Group, a luxury brokerage in Wilmington, North Carolina, joins Homesnap’s Gayle Weiswasser to discuss branding, promoting and selling specific neighborhoods or parts of a city.

Stephanie Lanier is the co-founder and lead broker at Lanier Property Group. You can follow her on Twitter.