• Dream Homes International opened its doors this month with offices in Weston and Boynton Beach.
  • Bill Joll has stepped in as the president of DHI and plans to fuse his technology background with real estate.

A new real estate firm, Dream Homes International (DHI), has opened the doors to its new offices in South Florida. The firm brings with it the expertise of more than 100 agents who have combined sales of more than $1 billion.

The agents that will fill the offices in Weston and Boynton Beach are coming from Realty Associates Florida Properties, Inc.

DHI is, by all accounts, an offshoot of Realty Associates Florida Properties, Inc., and is being helmed by Bill Joll, new president of DHI.

“It’s an experienced group, and we wanted to launch a brand new entity with our agents and clientele,” Joll said. “We are going in a different direction than Realty Associates.”

Joll’s background is not in real estate. He’s worked and lived in Europe and Asia and all over the United States. He’s taken companies public and he’s been the CEO of small private companies. He was called in February to take a look at the business model behind RAFP, Inc. and determined it was best to move in another direction.

Dream Homes International takes South Florida in a new direction

“The direction is really, how do we serve the consumer with the best experience?” he said. “Experience is not just how you buy properties, but the products.”

Joll acknowledged multiple facets of the real estate world, listing off mortgages, titles, insurance, and the behind-the-scenes happenings. But he strongly emphasized the consumer experience.

“I look at the types of consumers, how different consumers buy, and what types of consumers are here in Florida,” he said.

First, he said he investigated the local market. He recognized that increasing property values are pushing some south Floridians north. He pointed out that Florida is also a destination location — another consumer entirely coming from out of the state to experience the lifestyle Florida has to offer. He then affirmed the international clientele and their importance in the Florida real estate market.

Joll used his experience as a starting point for the change he wants to see with Dream Homes International.

Moving from California with his wife, the jet-setting CEO said getting into a home was not as easy as it should have been. Together with his wife, they researched homes before visiting the state. He came with a list of homes, but ultimately wasn’t able to see the first one the list because of a personal matter between the buying and selling agent.

“We bought the first home we found on the internet, which was the last house that we saw,” he recalled. “How do we address the new consumer — the millennial — who is a lot more tech savvy? There is a different criteria and we need to be addressing that.”

Joll said that Dream Homes International will be implementing what he calls the “classic” marketing plans like introducing single DHI mobile applications and making DHI a destination point for buyers.

Email Britt Chester

Show Comments Hide Comments


Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription