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How NAR is trying to shape the smart home industry

NAR President's letter to government agency reveals trade group's 'Internet of Things' strategy
  • NAR has created a technology unit, CRTLabs, that's tasked with fostering security in the smart home space.
  • Smart home devices can make great closing gifts and help agents market properties.

As more and more smart thermostats, remote-control locks and even Internet-connected refrigerators pop up in homes, smart home technology continues to take on an increasingly important role in the lives of real estate agents, homebuyers and sellers. This has not been lost on the National Association of Realtors (NAR). A letter recently sent by NAR to a government agency sheds light on how the trade group is seeking to shape the evolution of smart home technology in a way that maximizes benefits to Realtors and consumers. Smart home devices can help agents better market properties Through a special technology unit recently formed by the trade group, NAR is partnering with manufacturers and organizations to foster security in the "Internet of Things" (IoT) space and help create easier ways to transfer the ownership of devices between consumers, according to a public comment submitted by NAR President Tom Salomone to the Telecommunications and Information Adminis...