Hoodline's 'Neighborhood Kits' add burst of local color to websites

  • San Francisco agents and brokerages can use news startup's 'Neighborhood Kits' to enrich their sites with local insights not available on many other real estate sites.

A homebuyer might know she likes the size and layout of a property in San Francisco’s Castro District by looking at the property’s online listing. But would she know that the home is located in a “beacon of diversity” with an equality mural, cycling gym and three green spaces? She would if she was perusing a real estate website augmented with content from Hoodline, a neighborhood news startup covering San Francisco. (Otherwise, perhaps not, unless she sussed out the place in person.)