Ads, funnels and targeting: How to improve your Facebook ROI

Facebook ads demystified with three simple steps
  • The Lab Coat Agents team hosted a 30-minute session about generating and converting leads through Facebook ads.
  • Their guest speaker, Travis Thom, shared two formulas for making ads and a Facebook funnel that shows how to generate and convert a lead.
  • The session ended with Lab Coat Agents sharing the how-tos of creating ads and a custom audience, as well as a message for all agents: "Do what works for you."

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

SAN FRANCISCO -- In May, we released "Is social media worth the time investment?" a special report about the social media habits of agents. Facebook was the most-used social media platform by a landslide, with 72.72 percent of agents saying Facebook was the "most important" platform they used. But as a follow-up article we posted shows, some agents pay for Facebook ads and other marketing tools without seeing any real ROI. The Lab Coat Agents team sought to fix that issue with its Learning Lab at Inman Connect San Francisco. It featured a 30-minute presentation about Facebook lead generation, conversion and follow-up. Just follow the formula First up for the session was Travis Thom, the founder of Leads2Listing, a company that builds seller landing pages. Thom shared two Facebook ad formulas along with his signature conversion funnel that he guarantees will provide the ROI that agents are looking for. Thom switches between two Facebook ad formulas: ERERS and AIDA. The ERE...