Ads, funnels and targeting: How to improve your Facebook ROI

Facebook ads demystified with three simple steps
  • The Lab Coat Agents team hosted a 30-minute session about generating and converting leads through Facebook ads.
  • Their guest speaker, Travis Thom, shared two formulas for making ads and a Facebook funnel that shows how to generate and convert a lead.
  • The session ended with Lab Coat Agents sharing the how-tos of creating ads and a custom audience, as well as a message for all agents: "Do what works for you."

SAN FRANCISCO — In May, we released “Is social media worth the time investment?” a special report about the social media habits of agents. Facebook was the most-used social media platform by a landslide, with 72.72 percent of agents saying Facebook was the “most important” platform they used.