Marketing

How to use Facebook ads to generate top-of-funnel traffic

Drive more clients deeper into your conversion funnel using these tips
  • Facebook ads can and should be used for real estate marketing because they are cheaper than Adwords.
  • Facebook ads are visual, which appeals to potential homebuyers and allows you to bring potential customers you have already earned back to your website through retargeting.
  • I am convinced that the largest opportunity for real estate agents is simple Facebook retargeting.

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Many agents understand the world of Adwords, or at least know that they can use Adwords to bid on keywords that might help them generate leads. If you’ve ever used Adwords, you also know that those clicks can be costly, and then you have to convert that click into a lead. You can easily spend hundreds of dollars on a lead. What if I told you that you could get clicks, and therefore leads, a lot cheaper than Adwords by using Facebook ads? Facebook ads are amazing at the extreme top of your marketing funnel for brand awareness and to get people to your website initially. If you’re more sophisticated, you can then retarget these website visitors via different ads and bring them further down your marketing funnel to a lead conversion. Let’s talk through a few ways that you can use Facebook ads to generate leads. Using ads for acquisition In the marketing world, we talk about the first visit to your site by a potential customer as being at the top of the funnel. Facebook...