Many agents understand the world of Adwords or at least know that they can use Adwords to bid on keywords that might help them generate leads. If you’ve ever used Adwords, you also know that those clicks can be very expensive, and then you have to convert that click into a lead. You can easily spend hundreds of dollars on a lead.
- Facebook ads can and should be used for real estate marketing because they are cheaper than Adwords.
- Facebook ads are visual, which appeals to potential homebuyers and allows you to bring potential customers you have already earned back to your website through retargeting.
- I am convinced that the largest opportunity for real estate agents is simple Facebook retargeting.