How to use video to get listings and enthrall buyers

  • Be authentic in your videos.
  • Social media is a great platform to share videos with potential clients.
  • You don't need to invest thousands of dollars in cameras and drones when you have a perfectly capable camera right on your phone.

The most important piece of advice Amy Youngren, Ben Bacal and Peter Lorimer offered about real estate videos at Inman Connect San Francisco was to be authentic. There’s a lot more that goes into videos, but authenticity is what resonates with clients.