How to use video to get listings and enthrall buyers

  • Be authentic in your videos.
  • Social media is a great platform to share videos with potential clients.
  • You don't need to invest thousands of dollars in cameras and drones when you have a perfectly capable camera right on your phone.

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The most important piece of advice Amy Youngren, Ben Bacal and Peter Lorimer offered about real estate videos at Inman Connect San Francisco was to be authentic. There’s a lot more that goes into videos, but authenticity is what resonates with clients.