OpinionBrokerage

Starting a brokerage from scratch

What have the founders of some of the best performing brokerages learned as they grow?
  • Redfin CEO Glenn Kelman, Compass founder Robert Reffkin and The Agency founder Mauricio Umansky shared their insight on bringing brokerages to new heights at Inman Connect San Francisco.
  • Reffkin keeps his company fresh by investing heavily into his research and development department, which he says helps both the innovation and culture of Compass.
  • Training agents with your company culture in mind is one way to help create the sustained success The Agency, Compass and Redfin have all seen.

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Starting a brokerage from scratch can sound like a daunting task thanks to the obstacles that come with running a business, let alone one in the ever-evolving real estate industry. Mauricio Umansky with Publisher Brad Inman. So who better to give you some pointers than some of the best in the industry? Sitting down at Inman Connect San Francisco, Redfin CEO Glenn Kelman, Compass founder Robert Reffkin and The Agency founder Mauricio Umansky shared their insight on bringing brokerages to new heights in real estate. Reinvest “We’ve continued to reinvest our own money, reinvest our own profits, and that’s how we’ve grown," Umansky said. "You have to dare to be bad at something in order to be great at something." Compass CEO Robert Reffkin, center, in conversation with Inman Publisher Brad Inman. Gaining traction is only the beginning of starting a brokerage. The harder part, according to all three panelists, is sustaining success. Reffkin keeps his company ...