Starting a brokerage from scratch

  • Redfin CEO Glenn Kelman, Compass founder Robert Reffkin and The Agency founder Mauricio Umansky shared their insight on bringing brokerages to new heights at Inman Connect San Francisco.
  • Reffkin keeps his company fresh by investing heavily into his research and development department, which he says helps both the innovation and culture of Compass.
  • Training agents with your company culture in mind is one way to help create the sustained success The Agency, Compass and Redfin have all seen.

Starting a brokerage from scratch can sound like a daunting task thanks to the obstacles that come with running a business, let alone one in the ever-evolving real estate industry.