We like to think that tech startups today and their under-30 leaders are something new -- but the San Francisco-based founders of the Coldwell Banker Real Estate franchise group, Colbert Coldwell and Arthur Banker, were 30 and 28 years old, respectively, when they joined forces in 1913. More than 100 years later, the second annual Coldwell Banker Worldwide 30 Under 30 list has been announced. The company has 85,000 real estate professionals in 47 countries -- and COO Michael Fischer says he sees young millennial agents playing a key role in "redefining the Coldwell Banker culture and the brand." Here's how the franchise group is attracting that young blood. Why go younger? Coldwell Banker wants to attract younger homebuyers and sellers to the real estate brand. In order to do that, it's important that they have real estate agents and brokers who can relate to them and give them the best service, said Fischer. And there are other attributes millennial agents bring with the...
- Coldwell Banker has announced its worldwide 30 Under 30 list.
- To ensure it can have agents to appeal to millennial and younger buyers and sellers, the franchise group is recruiting agents of a similar age.
- The company has extended its training of new agents to help them better launch themselves into the industry.
- One tip from a new agent: Find a top producer and watch how they operate in every part of a transaction.