Beyond buying a few portal ads

  • Several successful real estate professionals shared how they approach online lead sources such as realtor.com, Trulia and Zillow during a panel talk at Inman Connect San Francisco.
  • An online lead means nothing if it's sent to an agent that won't handle it accordingly.
  • By using a response team to pre-screen potential buyers for approval and follow up with phone calls, one broker can supply his agents with legitimate starting points.

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Luxury Connect | Oct. 16-18 | Beverly Hills

Portal ads and online leads are now an everyday part of residential real estate, but some brokerages have churned them out better than others.

Sitting down for a panel talk at Inman Connect San Francisco, four successful real estate professionals shared how they approach online lead sources such as Realtor.com, Trulia and Zillow.