• Several successful real estate professionals shared how they approach online lead sources such as realtor.com, Trulia and Zillow during a panel talk at Inman Connect San Francisco.
  • An online lead means nothing if it's sent to an agent that won't handle it accordingly.
  • By using a response team to pre-screen potential buyers for approval and follow up with phone calls, one broker can supply his agents with legitimate starting points.

Portal ads and online leads are now an everyday part of residential real estate, but some brokerages have churned them out better than others.

Sitting down for a panel talk at Inman Connect San Francisco, four successful real estate professionals shared how they approach online lead sources such as Realtor.com, Trulia and Zillow.

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