- StreetEasy announced the improvement of its 3-D floor plans supplied by New York-based tech company Floored.
- The new models combine still images with a 2-D model to share a real-life depiction of a place's specific use of materials, such as an exposed brick wall and natural lighting.
- The 3-D models will be available on select sale listings and rentals on the StreetEasy website.
The 3-D model was customized exclusively for StreetEasy.
While StreetEasy introduced its 3-D model last year to select listings, the new improvements are much more nuanced. Both accessible on desktop and mobile, the 3-D models provide views that tilt, represent physical textures, patterns and colors, and show real natural light.
This update helps to highlight a few important features of a living space today: exposed brick, natural lighting and hidden charm.
The process to create the interactive visualizations isn’t too complicated, either. The software uses listing photos and a 2-D floor plan, which come together to create the 3-D model. The overall process can take as little as 24 hours and doesn’t require in-house visits or specialized equipment.
The key is the material-recognition technology that detects those special features of a place. The finishes and textures detected in the supplied images are then matched to a catalog of materials and are imprinted in the 3-D model.
The 3-D models will be available for select for-sale listings and rentals on StreetEasy.
Floored is a New York-based technology company that coins its Luma tech as a “videogame-like experience for real estate professionals.”