Is Location Certified's neighborhood-quality stamp a marketing tool or trouble for agents?

School, crime and traffic data used to grant or deny 'Location Certified' designation to listings
  • Location Certified will stamp listings with a seal of approval if it determines they are located in neighborhoods with good schools, low crime and low traffic.
  • Agents who pay a fee for certification of a qualified listing get exclusive rights to use it to market a listing.
  • Some think the service might flirt with fair housing laws, but Location Certified says it actually promotes the spirit of such regulation.

“This home is in a quiet neighborhood with low crime and good schools.” Although that may be exactly what many homebuyers want to hear about a property, many agents wouldn’t make such a statement for fear of testing fair housing laws. But “Location Certified” lets agents express the idea without actually putting it in words.