You’re a good writer, so content marketing is going to be a cinch, right? Not so fast. Although being a good writer helps (a lot), it’s just one important part of what makes a piece of content marketing successful.
- Understand your audience, and solve its problems with relevant, well-planned content.
- Build expertise and rapport with your audience, and earn its trust.
- Use clear, concise language to create writing with a conversational tone.