Marketing

7 ways to turn writing into good content marketing

Hone your work for your audience
  • Understand your audience, and solve its problems with relevant, well-planned content.
  • Build expertise and rapport with your audience, and earn its trust.
  • Use clear, concise language to create writing with a conversational tone.

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

You’re a good writer, so content marketing is going to be a cinch, right? Not so fast. Although being a good writer helps (a lot), it’s just one important part of what makes a piece of content marketing successful. Content marketing requires planning, keen knowledge of your audience, and concise, personal writing -- something that isn’t true of every type of writing. Here are seven ways you can turn your writing into good content marketing. 1. Don’t assume you know your audience If you don’t have an intimate knowledge of your audience, nothing you write is going to be successful (and it’s going to be hard to come up with anything to write about at all). You need to understand your audience very, very well to create content it’ll want to read. Remember, you’re competing with a lot of other great content, and you want people to choose yours. So, how do you nail down your audience? You need to create a buyer persona. And don’t do it based on assumpt...