7 ways to turn writing into good content marketing

  • Understand your audience, and solve its problems with relevant, well-planned content.
  • Build expertise and rapport with your audience, and earn its trust.
  • Use clear, concise language to create writing with a conversational tone.

You’re a good writer, so content marketing is going to be a cinch, right? Not so fast. Although being a good writer helps (a lot), it’s just one important part of what makes a piece of content marketing successful.