6 components of a cohesive content marketing strategy

How to reach and nurture potential clients
  • Effective content marketing uses multiple strategies at the same time.
  • Each piece of your strategy moves people from the lead stage to the closed client stage.
  • Understanding how different pieces of marketing work together means that you’ll always have content for your clients, wherever they are in your sales pipeline.

Today’s homebuyers place a lot of importance on being able to know, like and trust the people they work with. And there are few better ways to build a trusting relationship with a potential client than with content marketing.