4 real estate content marketing mistakes (and how you can fix them)

Avoid these mistakes for a great first impression
  • Save time by repurposing your existing content or compiling public data.
  • Choose topics that attract qualified clients.
  • Always use spelling and grammar checkers. Your credibility hangs in the balance.

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Real estate agents work hard -- we become jugglers, time management experts and multitaskers naturally in this career. Content marketing allows us to interact with clients before meeting them. It's one of our first impressions to potential homebuyers and sellers, and everyone has access to it via the web. So it's crucial you do it right. Learn about four critical content marketing mistakes and how to fix them before catastrophe below. 4 content marketing mistakes and their fixes 1. Forgetting to repurpose content You know that blog post you wrote last year that still gets a lot of page views? It could be a great candidate to turn into a downloadable PDF. Get greater efficiency by repurposing the best content you already have. You can turn articles and other data into: Downloadable content for lead capture. Turn your best blog post into an e-book, and offer it to site visitors in exchange for their email addresses. You can also create neighborhood guides or compile pu...