How to market yourself like 'Mad Men'

Don Draper's indiscretions aside, here's what we can learn from his advertising style
  • If you want to transform your business, you need to first transform your marketing.
  • Position yourself as an expert by offering something free -- a free home valuation, a free local real estate market report or even a free property history report.
  • Sharing the property’s history is a great way to build trust. Transparency builds trust.

Sometimes the best advice comes from the most unexpected sources — like your favorite TV shows. AMC’s hit series “Mad Men,” which is set in the advertising world of the swinging ’60s, has some of the most memorable quotes you’ll ever hear, and they’re surprisingly relevant to marketing today.