Agent

How to build a career as a team leader and top agent

Minimizing social media and offering listing guarantees are two tactics working for this Chicago team leader
  • Amy Kite of The Amy Kite Team has made it a policy to use social media very little.
  • The team offers consumers a guaranteed sale or Kite will buy the home.
  • Kite will be turning her team into an expansion team when she opens an office in North Indiana next year.

Amy Kite You will not see Amy Kite -- a top-performing Chicago team leader -- oversharing on social media. Or anyone else on her team of nine agents, for that matter. "As far as social media goes, we do some Facebook ads -- but otherwise, it's not our thing," said Kite, leader of the Amy Kite Team, based out of the Keller Williams Infinity office in Naperville, Illinois. "I have attracted a group of people who don't use it -- I even had to get onto a couple of them to get on Facebook because we have a team Facebook page that we communicate through." Her hope is that her agents are spending their time more usefully. "I see some agents who seem to be doing this all day, and that isn't something I want to encourage," said the broker. Don't get her wrong: Although Kite does not value social media, at the end of last year she appointed a VP of technology, Michael Linton. "He has worked with implementing new tech on the team and is right now reviewing websites an...