SmartZip raises $12 million to spur growth

  • SmartZip has raised $12 million in debt financing from Orix Growth Capital and existing investors.
  • The predictive marketing company plans to use the funds for "continued growth and diversification."
  • This includes supporting its newest products, which help agents and lenders target homeowners among their contacts who are most likely to sell soon.

Real estate agents are continually exhorted to stay “top of mind” with the people they know and the people in the geographic area in which they work. But that’s a lot of people. How do agents know precisely which ones to reach out to?