Real estate agents are continually exhorted to stay “top of mind” with the people they know and the people in the geographic area in which they work. But that’s a lot of people. How do agents know precisely which ones to reach out to?
- SmartZip has raised $12 million in debt financing from Orix Growth Capital and existing investors.
- The predictive marketing company plans to use the funds for "continued growth and diversification."
- This includes supporting its newest products, which help agents and lenders target homeowners among their contacts who are most likely to sell soon.