How do you create customers for life? Diligence and craft

'If we've got to be digital -- we also have to be human, because that's the thing that connects us to other people.'

“Losing sucks, but if you can have some caring and respect for the person you’ve lost to, it’s a little inspirational — it makes you want to get back up again.” That’s the lesson Placester’s vice president of marketing, Seth Price, learned at an early age while going toe-to-toe (playfully!) with his uncle.