Does this agent-built portal have chops?

Search engine-driven listings site is designed to pull in homebuyers to agent-branded markets
  • When it comes to spending money on SEO, Google has to be the thrust of any agent's effort.
  • needs a visual overhaul and will have a hard time competing with larger portals in overall market reach.

Dallas-based sells agents access to their market under its domain. An agent in Houston, for example, could scoop up his or her ZIP code on the site’s homepage. But a number of things concern me about this product.