Technology

HousesForSale.com: Does this agent-built portal have chops?

Search engine-driven listings site is designed to pull in homebuyers to agent-branded markets
  • When it comes to spending money on SEO, Google has to be the thrust of any agent's effort.
  • HousesForSale.com needs a visual overhaul and will have a hard time competing with larger portals in overall market reach.

Have suggestions for products that you'd like to see reviewed by our real estate technology expert? Email Craig Rowe. HousesForSale.com is home search portal that sells exclusive market access to agents. Platform(s): Web-based Ideal for: All agents Top selling points Offers Bing results above major portals Top concerns Outdated website design So far only effective on Bing (Google pending) Pulls home searches away from agent websites Major portals' consumer reach goes well beyond web search What you should know Dallas-based HousesForSale.com sells agents access to their market under its domain. An agent in Houston, for example, could scoop up his or her ZIP code on the site's homepage. The system only grants access to one agent for each market. When a person searches Bing for "homes for sale in Houston," the result will appear above realtor.com and Trulia, and link to a branded page under HousesForSale.com. A purchased market comes with a bran...