Technology has already changed or automated many of the individual real estate sale process segments; at this point, all an outside competitor has to do is to tie them together into one advanced system -- initiating a whole new model of selling real estate. Brokers can either leapfrog the exponentially racing technology advances and automation trend or continue down the same road protesting vehemently as they are supplanted. Within this article, I will note where to expect the greatest changes in technology that will affect your business over the next three years and suggest where you should invest the greatest amount of innovation and money with the designation "shove your technology right here." Prospecting Within two years, the ancient direct mail postcard and door hanger advertising in neighborhoods will be overshadowed by predictive analytics software. Predictive analytics will continue to improve as these real estate services tap into Google-like database information and ...
- Tying together the automated segments of the real estate sales process is a new challenge to brokers.
- Three major technologies will shape your next three years.
- Tech broker models will leapfrog not only standard brokers but also outside competitors such as Zillow.