What would real estate look like without MLSs? A lesson in branding

  • The MLS is often taken for granted, but MLSs can change that by telling their own story, making their customers feel good, and providing innovative products, according to real estate consultant Brian Boero.

LAS VEGAS — Picture the logo of the U.S. Postal Service. What do you feel? “We all touch the U.S. Postal Service every single day, but if you’re like me, it’s something you either feel a mild sense of dread about or you don’t think about it at all,” Brian Boero told attendees at the Council of Multiple Listing Services (CMLS) conference Thursday.