BrokerageMarketing

Realty Austin says its Coming Soon listings benefit buyers and sellers

Can advertising early help buyers circumvent competition and reduce time on the market simultaneously?
  • Realty Austin now features coming soon listings as a search criteria option.
  • Coming soon could help buyers in a competitive market while allowing sellers quicker market-to-close time, the company says.
  • Realty Austin manages seven offices with 350 local Realtors.

Jeff Burke, Director of Technology / Realty Austin In an aggressive real estate market, being prepared and equipped benefits all sides of the deal. One independent brokerage in Texas hopes to help both buyers and sellers gain an early competitive edge with its "coming soon" listings. As an Inman Top Innovator winner this year and Real Trends' runner-up for best overall brokerage website in 2015, Realty Austin knows a thing or two about modernization. Realty Austin's Coming Soon feature is not a new tool for the independent real estate company. Two weeks ago, however, Realty Austin began pulling pre-listed homes directly from the MLS. Prior to that, Realty Austin offered pre-MLS Coming Soon listings on its website and incorporated them into an email marketing strategy for sellers. Beyond allowing buyers the opportunity to explore early, Coming Soon helps listing agents analyze a home's desirability before it goes active, providing marketing insight. "Austin is a...