Shift happens: Here's how real estate agents can deal with it

The real estate industry and journalism are both in flux, so what can we learn from each other?
  • Understand how you learn and figure out what you need to know -- now and later.
  • People are your top resource, followed by the internet; use them.
  • Keep tabs on your competition, and pay close attention to your dissatisfied clients.

A couple of weeks ago, the Women’s Council of Realtors – California invited me to the annual meeting. They wanted me to talk about Inman and real estate, but instead of giving a sales pitch, I thought it would be interesting to explore the areas where real estate and journalism intersect and figure out what I know that I can teach Realtors.