Agent

Shift happens: Here’s how real estate agents can deal with it

The real estate industry and journalism are both in flux, so what can we learn from each other?
  • Understand how you learn and figure out what you need to know -- now and later.
  • People are your top resource, followed by the internet; use them.
  • Keep tabs on your competition, and pay close attention to your dissatisfied clients.

A couple of weeks ago, the Women's Council of Realtors - California invited me to the annual meeting. They wanted me to talk about Inman and real estate, but instead of giving a sales pitch, I thought it would be interesting to explore the areas where real estate and journalism intersect and figure out what I know that I can teach Realtors. Here's what I told them. The world is changing quickly This shouldn't be a surprise to anybody alive in 2016, but it bears repeating -- often. Shift happens, and it sometimes turns on a dime. One of my biggest takeaways from Gary Vaynerchuk's ICSF keynote speech was exactly that: The world is changing around you, so you need to be prepared to change with it. I understand a little bit about how real estate agents and brokers feel when their industry is changing around them because ... well, have you taken a look at the state of journalism lately? While more readers shift from print to digital, and advertisers shift their dollars ...