Marketing

How to make Google love your real estate web pages

Optimize your main page templates for search engines and users
  • On-page SEO is necessary to ranking well in search engines, but no one gives great instructions on how to do it.
  • Optimize your key page templates for their main keywords to get more traffic.
  • On-page SEO is just the beginning.

Do you know how to properly optimize your real estate website to get as much traffic as possible from the search engines? You’ve heard the advice that you should do it, but has anyone actually helped you do it or shown you what it entails? I’ve talked with a lot of business owners over the years who simply don’t know where to start with SEO. Everyone gets conflicting advice: “just build links,” “write more content,” “have a blog,” “do more social media and use Google Plus,” etc. Although this advice is all well-intentioned, it doesn’t actually help you move forward to get more traffic for your site. But with the right direction, I believe that you can make a real impact on your business by growing your traffic. As the former lead marketing and growth manager at two well-known portals, this is something I have spent a lot of time thinking about. There are three major page templates that you should concentrate on as a business that lists propertie...