Marketing

Real estate SEO: How I landed on page 1 of Google

Hyper-local content is where it's at
  • Consumers are likely going to be forming an impression of you based on your content right away.
  • If you simplify things for consumers, they are going to continue to return to your website.
  • Study your competition, and be better than it. It takes a lot of work and patience to make page 1.

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

The opportunity for real estate companies to dominate online is becoming increasingly more competitive each and every day. If you are focused on a real estate SEO strategy for your company, then you should know it’s a full-time job in and of itself. Recently, I wrote an article on SEO mistakes and promised I’d be back with tips on how to have success with a real estate SEO strategy. But before we begin, it’s important for you to know my results to better understand where I am coming from. Right now, I generate over 30,000 people a month to my real estate website with a domain age of 13 months, and 19,000 of those visits are from organic search traffic. Here is a quick Google search on a new listing that just hit the market in my local area of Raleigh, North Carolina (14 hours previously it was listed):   There’s only so much room on the first page, and when you consider Zillow, Trulia, realtor.com, Movoto, Redfin, Estately and other national websites ar...