Marketing

Real estate SEO: How I landed on page 1 of Google

Hyper-local content is where it's at
  • Consumers are likely going to be forming an impression of you based on your content right away.
  • If you simplify things for consumers, they are going to continue to return to your website.
  • Study your competition, and be better than it. It takes a lot of work and patience to make page 1.

The opportunity for real estate companies to dominate online is becoming increasingly more competitive each and every day. If you are focused on a real estate SEO strategy for your company, then you should know it’s a full-time job in and of itself. Recently, I wrote an article on SEO mistakes and promised I’d be back with tips on how to have success with a real estate SEO strategy. But before we begin, it’s important for you to know my results to better understand where I am coming from. Right now, I generate over 30,000 people a month to my real estate website with a domain age of 13 months, and 19,000 of those visits are from organic search traffic. Here is a quick Google search on a new listing that just hit the market in my local area of Raleigh, North Carolina (14 hours previously it was listed):   There’s only so much room on the first page, and when you consider Zillow, Trulia, realtor.com, Movoto, Redfin, Estately and other national websites ar...