Brad Inman wrote earlier this week about the breakup of an “empire” — the sale of Better Homes and Gardens Real Estate | Mason-McDuffie, a company with a 100-plus-year history, upon the retirement of my friend and colleague Ed Krafchow.
- Brokers should think about a pie with three slices: agent income, expenses and profit.
- Different brokerage models spend different proportions on each piece of the pie.
- Knowing what your agents value, and picking a model and sticking to it, are the keys to success.
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