How to protect your brokerage from failure in 2017

  • Brokers should think about a pie with three slices: agent income, expenses and profit.
  • Different brokerage models spend different proportions on each piece of the pie.
  • Knowing what your agents value, and picking a model and sticking to it, are the keys to success.

Need to build a stronger brand?
Just a few seats left for ICSF Indie Broker Summit, July 17

Brad Inman wrote earlier this week about the breakup of an “empire” — the sale of Better Homes and Gardens Real Estate | Mason-McDuffie, a company with a 100-plus-year history, upon the retirement of my friend and colleague Ed Krafchow.