Millennials — “which is kind of a broad term for me of younger buyers and sellers,” says Peter Lorimer — think differently. They’ve grown up with technology and have distinct communication preferences. Here’s how to manage it.
Every real estate agent has to figure out where he or she fits in and what his or her niche is. In this week’s video, Peter Lorimer of PLG Estates talks about the decisions real estate agents must make regarding selling luxury or regular properties.
With Instagram making innovations such as Instagram Stories and Instagram for Business, it’s crucial for real estate agents to take advantage of the visual social media platform. In this week’s video, Peter Lorimer of PLG Estates discusses the benefits of Instagram for Business.