5 easy fixes for real estate lead generation campaign problems

  • State your intent clearly to better ensure that only interested parties visit your page.
  • A/B test and optimize your campaigns for conversion.
  • Change your Facebook ad creative regularly.
  • Optimize your landing pages for mobile.

Whether you are using Zillow, realtor.com, Facebook Ads, Google Adwords or a third-party display network to generate more leads, there are best practices and tricks to optimize your campaigns. I thought I’d share my top five.