Whether you are using Zillow, realtor.com, Facebook Ads, Google Adwords or a third-party display network to generate more leads, there are best practices and tricks to optimize your campaigns. I thought I’d share my top five.
- State your intent clearly to better ensure that only interested parties visit your page.
- A/B test and optimize your campaigns for conversion.
- Change your Facebook ad creative regularly.
- Optimize your landing pages for mobile.
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