It’s tempting, with all the technology layers between you and your prospects, to forget that behind every email, text message or Facebook post, is a human being — buyer or seller — with fears, desires, hopes and ambitions.
How do you get listings to grow your real estate business? Real estate agents are some of the busiest people you’ll ever meet. But the results often don’t match their efforts. This gap between efforts and results leaves many agents feeling defeated, overwhelmed and ready to throw in the towel.
It seems that the housing market is experiencing a major shift that is sure to impact the future of real estate for at least another 10 years. As of 2016, millennial first-time buyers have surpassed Gen Xers and baby boomers. Millennials, born between 1980-1998, make up the largest group of first-time homebuyers at 66 percent, followed by Gen X at 26 percent.
Wouldn’t it be great if you could cut down on advertising and spend more time actually engaging with potential homebuyers and sellers? Marketing experts in real estate and other industries are increasingly using content marketing to win more customers.
Simply plugging in a CRM isn’t going to turn you into a networking powerhouse overnight. But If you invest a little time and effort, your CRM will give you an edge over your competitors. A strategic approach can strengthen your marketing efforts, help you be more efficient with your time, cultivate relationships in your network and track important information about your contacts.
Every real estate professional wants more organic traffic to their website. Why? First, it does not cost any money; however, don’t be fooled, it does cost time. However, the time investment upfront appreciates in value and drives more value over time, which is again why lots of organic traffic is the holy grail.
When you master the skill of spending money, it’s so much fun. And making money on your purchases — well, that puts you on the break-out-the-champagne level. Not to mention, you will create the business and lifestyle of your dreams. If you’re a veteran who’s failing to increase revenue and profit at the pace you’d like, it’s time to audit yourself.
When it comes to marketing opportunities for real estate agents, tools abound. An effective marketing campaign will not only generate more leads but also showcase your personal brand in front of potential prospects.