4 principles that guide all smart business investments

  • Run every decision that requires an investment of your time and/or money through four simple filters: personality, skills, strategy, goals.
  • If you’ve never done a personality assessment, do one -- maybe even two or three.
  • Distill down the core skill that is required to use a new product or service, and ask yourself, “Am I good at that? Do I enjoy doing that?”
  • If you try to increase both revenue and profit, you will do neither well. You must pick one.

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“You need to spend money to make money.” If you want to increase revenue and profit, then you must accept this phrase, and hopefully you already do.