AgentBrokerage

The benefits – and dangers – of real estate reality TV

Celebrity real estate pros say the spotlight is good for business
  • Real estate reality TV shows make being a real estate agent more attractive to young people.
  • Agents on TV will see consequences from increased visibility, like potential stalkers and a heavy rise in inquiries.
  • Reality TV production companies will edit their footage in ways out of agents' control.

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

NEW YORK -- Being on a real estate reality TV show can be a great way to gin up business, but it can have its downsides, too. Real estate broker Herman Chan caught the attention of a stalker after a stint on House Hunters on HGTV. Chan went to the police, but they said they couldn't go after the guy because he hadn't done anything to Chan yet. Herman Chan "You can’t arrest him until I’m Herman Chan sushi? Arghhhhhh! " the broker quipped on the "Is Reality TV Bad for Real Estate?" panel today at the Inman Connect New York conference. Fellow broker Samantha DeBianchi even had someone come to her house. But she recognized that that's a risk real estate professionals take when they make themselves visible, TV or no TV. "I have nine bus benches that I have my face and information on," she said. And they've worked well for her. People remember her from Million Dollar Listing Miami on Bravo, but they don't realize she's local until they see the bench ads. "I am all ...