How changes are testing the traditional brokerage model

Leaders from some of the country's top brokerages talk about their challenges

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

NEW YORK -- "It's the race to zero margins," said Brad Inman while moderating a brokerage panel at CEO Connect. The room chuckled; after a year chock-ablock with brokerage mergers and acquisitions, the leaders present were well aware that there is change afoot. Pick a direction However, the reasons for those deals should be examined, pointed out Dottie Herman, the CEO at Douglas Elliman Real Estate. Technology can only go so far, she noted -- and it won't help an agent who can't sell. "Someone who's on top of the market -- I don't think that it's one thing," she added. "You can have a great culture and they love you, but you also need to have technology and help people see. Pick a direction and change it when you have to, she added. Know who you are Pam Liebman, CEO of Corcoran Real Estate, believes that it's really important to know who you are. "Define yourself," she tells agents who want to level up their game. "As companies, we need to decide who are we? You...