How a group of agents figured out the secret to Snapchat listings

  • Snaplistings is a Snapchat account that features apartments for rent and for sale in New York City.
  • Snaplistings has a rotation of four agents who take over the account on Mondays through Thursdays, and they post live videos of listings, answer renter and buyer questions on-the-spot, and schedule offline viewings.
  • The founders, Dolly Meckler and Michael Hoffman, are working on expanding the brand to feature more agents in more areas across the nation and the globe.

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Over the past year, real estate agents have been delving into the wonderful world of Snapchat -- a social media platform that has tons of potential for agents who'd especially like to reach the millennial crowd, with features like fun personalized filters, live photos and videos, and a kind of instant access unseen in any other app. But it seems that agents still struggle with unlocking the power the platform holds to consistently rake in the leads and listings. Maybe those agents could take notes from Dolly Meckler, a digital and social media expert who unwittingly may have found the key to turning Snapchat into a multimillion dollar asset for agents in the uber-competitive New York City market. The start of Snaplistings Last year, Meckler visited her friend's luxurious NYC apartment and was so enamored by the space that she began snapping photos and live videos of it. Almost instantly, Meckler's followers began asking her who the real estate broker was and if there we...