How to convince your real estate clients to sell in the winter

  • Many sellers are under the impression that it is best to list during the spring market, but the decreased competition in the winter months can be advantageous.
  • Agents should alert sellers to cushion their timeline to accommodate for possible weather-related disruptions.
  • Highlight the features of a home that are a plus in the winter, and be sure that all heating and plumbing systems are in perfect condition.

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Agents would be wise to urge their clients to list their property now instead of waiting until the traditionally busier spring market.