How to convince your real estate clients to sell in the winter

Get ready for a flurry of opportunities
  • Many sellers are under the impression that it is best to list during the spring market, but the decreased competition in the winter months can be advantageous.
  • Agents should alert sellers to cushion their timeline to accommodate for possible weather-related disruptions.
  • Highlight the features of a home that are a plus in the winter, and be sure that all heating and plumbing systems are in perfect condition.

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Inventory levels at the beginning of 2017 are at multiyear lows, and sellers are facing little competition in the real estate market. Agents would be wise to urge their clients to list their property now instead of waiting until the traditionally busier spring market. But while sellers may benefit from listing their property earlier in the year during the winter months, certain weather-related considerations should be taken. Setting client expectations and creating a storm-proof, go-to-market plan are key first steps. Convincing your clients to list Many sellers are under the impression that it is best to list during the spring market. Have a conversation with your clients and come prepared with market statistics to demonstrate that properties still move quickly during the winter. Given the smaller inventory, sellers are getting more attention from buyers on their property. For example, a two-bedroom, two-bathroom $695,000 townhouse in my neighborhood listed by Coldwell Ban...