How to convince your real estate clients to sell in the winter

Get ready for a flurry of opportunities
  • Many sellers are under the impression that it is best to list during the spring market, but the decreased competition in the winter months can be advantageous.
  • Agents should alert sellers to cushion their timeline to accommodate for possible weather-related disruptions.
  • Highlight the features of a home that are a plus in the winter, and be sure that all heating and plumbing systems are in perfect condition.

Agents would be wise to urge their clients to list their property now instead of waiting until the traditionally busier spring market.