OpinionAgent

When (not) to post on Facebook: Is there a perfect time?

The best window is up to your customers
  • Use Facebook Insights to determine when your best audience is spending time online.
  • Don't believe there are universal times to post that apply to all businesses.

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Have suggestions for products that you'd like to see reviewed by our real estate technology expert? Email Craig Rowe. There are as many advice articles about the best times of day to share social media content as there are homebuyers who say they're qualified. Experienced agents will take the time to determine if a buyer is ready -- so why not do the same with your marketing decisions? What we're up against In a post from almost three years ago, Facebook's former VP of Advertising Technology (now VP of Publisher Solutions) Brian Boland lamented the decline in reach of organic content. His first reason for the shortage is easy to understand: "More and more content is being created and shared every day." I use that dated article to demonstrate how even more relevant it is today. The volume of content streaming down our news feeds has jumped an unimaginable amount since Boland penned that blog. Plus, thanks to Facebook's echo chamber of algorithms, we're only seeing a ...