• When real estate bots only serve as an automated contact form, it could turn leads off and cause agents to lose business.

There has been a lot of talk about chatbots lately, so I tested one that came highly recommended.

What I found was that the chatbot could not answer any of my questions, and instead tried to push me to leave my contact information so a human could call me back.

Essentially, it served as an automated contact form.

What really bothered me, though, was that users might think they are chatting with a real person. Then, they might wonder why that person is so rude and ignoring all their questions.

Is this really the first impression we want to give a buyer or seller?

A user would most likely just disconnect and go somewhere else for the answer.

One way to prevent this is to be upfront — make it clear that users are chatting with a bot, and not a human. This way, they will understand why all their questions are being ignored.

Real estate is a complex business, and there are many different questions buyers and sellers have.

To try to cover them all with a chatbot is not doable at this time.

With a large commission on the line, each lead could be worth thousands, and we really do not want to risk turning off our next buyer or seller with a rude chatbot.

At my office, we currently have a real chat person available using Olark.com, and we do get some leads from chatting. However, our agent is never rude and always answers the questions.

This is why I won’t use a chatbot on my website at this time.

Bryn Kaufman is the creator and principal broker of OahuRe.com. You can follow him on Facebook and Twitter.

Email Bryn Kaufman

Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription