jeff lobb 5 in 5

5 indispensable technology tips in 5 minutes: Jeff Lobb

The tech tools this real estate guru cannot live without

A friend of mine said: "Inman Connect New York is fantastic at the big-picture stuff -- I just wish I could leave the conference with a few more practical ideas that I can go back and implement right away.” Fair point. After all, at the end of the day, we attend conferences to learn about ways to improve our businesses and (perhaps more importantly) our bottom lines. This was my answer to him: Jeff Lobb's 5 in 5 -- "firehose-style," Lobb discussed five tools that agents can use to grow their business, right now. Simple premise, right? Only instead of deep-diving into the tools themselves, he focused on the how. How can real estate agents use these tools to make a difference and differentiate themselves from their competition? How are agents going to use these tools to make more money? 1. Big data. "We are sitting on more money in our database now than ever before." But, Lobb asks, are agents using big data to its fullest potential? By harnessing the power of...