How to respond when real estate clients demand to know your politics

If you're prepared to make it work despite a potential divide, stay neutral and find common ground
  • In a polarized political climate, clients may press real estate agents and brokers on their personal politics.
  • Real estate professionals' job is to serve each client to the best of their ability regardless of political affiliations. But not every client is a match.
  • To formulate an appropriate response in a tense circumstance, remember that respect is key, say something nice or don't say anything, and always fight fire with water.

How do you respond when a potential client demands to know your stance on a controversial issue, and you know they won’t work with you if you disagree?